Marketing Analyst

Position Details

Industry

Leading Banking and Financial

Job Title

Marketing Analyst

Location

World Financial Center - 200 Vesey Street, New York, NY, USA - 10285

Duration

12+ Months (High Possibility of Extension)

Job Description

• Execute test and learn emails that will integrate new digital touch points to inspire and enable high levels of spending for new customers. Work with customer marketing capabilities team and email deployment team to ensure end to end flawless execution.
• Manage creative review and approval processes with internal American Express stakeholders and systems.
• Execute enhancements to the Online Activation/Account Registration experience to enable a seamless on-boarding experience and increase digital engagement.

Reporting

Analyze email and online activation data to assess performance in these channels and compile customer insights to be leveraged to enhance digital early engagement strategy.

• Conduct external competitive research and benchmarking that will drive the ideation and support of new transformation initiatives.
• Additional projects and responsibilities, as needed.
• Please note that this is a contractor position with the potential opportunity to become a permanent employee.

Required Skills/Qualifications

• 1-3 years of relevant work experience
• Bachelor degree required, business or marketing preferred
• Superior attention to detail to ensure end to end flawless execution. Meridian/Nexus expert a plus.
• Very organized with proven ability to independently manage multiple projects in a fast-paced environment
• Exceptional analytical skills with the ability to derive insights and identify opportunities from large quantities of complex data. Proficient in Excel and Omniture.
• Strong verbal and written communication skills
• Very focused on the customer and client; excited and passionate about creating great experiences

All your information will be kept confidential according to EEO guidelines.