Sr Customer Marketing Specialist (m/f/d)

We have an opportunity for a Sr Customer Marketing Specialist to join us at Honeywell, in Bucharest, where you own the journey from an outcome-led question through analysis, recommendation, personalization design, implementation and optimization. This role transforms digital data into clear business intelligence and personalized experiences across Honeywell web properties. It combines hands-on analytics, insight storytelling, stakeholder consulting, experimentation and activation.

This is a hybrid role, 3 days at the office and 2 days work from home model.

Key responsibilities

• Partner with business and marketing stakeholders to translate their needs into clear analytical approaches, KPIs and decision-ready outputs.
• Understand web personas and use Adobe Analytics, and related data to uncover customer journeys, content performance, conversion barriers, behavioral patterns and meaningful opportunities.
• Build clear, credible stories that explain what is happening, why it matters and what stakeholders should do next - going beyond reporting.
• Use insights to prioritize opportunities and define complete personalization use cases covering the audience, behavioral or account signals, experience logic, business objective and success metric.
• Build activities directly or through an agency partner using A/B testing, Experience Targeting, Multivariate Testing, Auto-Allocate, Auto-Target, Automated Personalization or Recommendations as appropriate.
• Coordinate stakeholders, UX, content, devops and agencies through requirements, QA, UAT and launch; then interpret results, optimize performance and document reusable learnings.
• Pilot uses of Writer AI, Microsoft Copilot and Adobe Target machine learning for analysis, content and personalization, supported by human review, governance, playbooks and training.

Key skills and qualifications

• Bachelor's degree
• Fluent in English
• 5-7 years of relevant hands-on experience across Adobe Experience Cloud - particularly AEM, Adobe Analytics and Adobe Target - to build, analyze and personalize enterprise web experiences.
• Advanced Adobe Analytics skills, including segmentation, journey and fallout analysis, calculated metrics and dashboard development.
• Hands-on Adobe Target experience covering audiences, activities, profile scripts, QA, reporting and optimization.
• Hands-on AEM experience, including page authoring, page layouts and reusable Experience Fragments.
• Strong analytical thinking, stakeholder communication, attention to detail and end-to-end ownership.

We Value

• Experience with Adobe Launch or Web SDK, Marketo, Salesforce, Demandbase, content or digital-asset platforms, and SEO or search-performance tools.
• Experience with Analytics for Target (A4T), tagging, data-layer validation, consent or privacy considerations, and enterprise measurement governance.
• Excellent stakeholder management and communication skills.
• Ability to manage multiple priorities in a matrixed environment.

Our offer

• 3 days from office, 2 days from home hybrid work arrangement to support your work-life balance
• Competitive Salary regularly increased based on your performance
• Enjoy 25 vacation days per year, plus extra days off for life's special events
• We provide meal vouchers
• Flexible benefits basket with monthly budget allocated (top up medical insurance, life insurance, pension, vacation/ cultural/ fuel vouchers)
• Medical Insurance Plan paid by the company
• Christmas and Easter bonuses
• Recognition & referral bonus programs
• Comprehensive induction, ongoing training and development to set you up for success
• In-house and external learning platforms (Udemy) to continue to expand your skills
• Work experience opportunities to help you grow your career with us
• Global employee networks to help you connect and grow
• Employee Assistance Program - Free and confidential service to help with any difficulties regarding work, life and personal or family matters
• In case of unfortunate events, we support you by offering you free days and financial support (handled on a case by case basis) or Family financial aids
• Access Integrity line - Any workplace issues or violations that need to be raised in good faith, can be communicated in a safe, private and confidential environment
• Your family is growing while working at Honeywell? We congratulate you by offering special bonuses
• Frequent Employee Engagement activities fostering an inclusive and diverse work environment
• Fresh fruit days in the office

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Join us now

and be part of a global team of thinkers, innovators, dreamers, and doers who make the things that make the future!

#TheFutureIsWhatWeMakeIt

#LiHybrid