Manager CRM

Own the end-to-end execution and performance of CRM programmes across ENA, covering ALL-Loyalty and Brands campaign vehicles (email, push, mobile).

Drives the campaign build from brief to send

copy, assets, translation, agency coordination; operating Asana as the orchestration backbone and making use of AI-powered tools to support production, copywriting and translation at scale. The execution engine of the CRM stream. Reporting to the CRM Director ENA.

CAMPAIGN OWNERSHIP & PERFORMANCE

• Own and execute ALL & Brands campaigns end to end from brief to send: brief intake, scoring, framing, audience build, content coordination, validation, production, QA, send, monitoring
• Deliver continuous improvement across engagement and revenue KPIs with clear distinction between total and incremental performance
• Run A/B testing across sending, subject lines, content modules, and audience splits

AI-POWERED PRODUCTION & TRANSLATION

• Support the team’s usage of AI-powered tools for copywriting and translation across the 8 ENA languages (AccorGPT + reviewer network), driving speed and consistency
• Contribute to industrialising asset production through automation and AI tooling, reducing manual workload and dependencies
• Monitor asset quality, version control, and on-brand delivery across all vehicles

ASANA ORCHESTRATION & PROCESS LEADERSHIP

• Operate Asana as the single source of truth: campaign planning, task ownership, validation flow, timeline tracking
• Build and maintain Asana views, templates, and automation to streamline the team's operational workflow

AGENCY & ASSET PLANNING

• Support production with the agency: planning improvement and optimisation of the planning workflow, to help activation production and alignment across all teams
• Support the asset production pipeline across creative, copy and translation partners: briefing, build allocation, delivery tracking, cost discipline
• Proactive coordination and exchange with all relevant interfaces, especially within ICP, eMerchandising Manager, SEO & Content, Brands Management & loyalty, Revenue Management, BI, Sales and E-Commerce.
• Follow up with agencies and partners on brief, deadline and quality standards

REPORTING & STAKEHOLDER VISIBILITY

• Maintain campaign and asset visibility for all stakeholders on MIRO: what is planned, in production, live and delivered across vehicles
• Report on asset production and connect it to CRM performance, giving stakeholders a clear read on what has been produced and how it performed
• Monitor and share regular reporting on activation and asset delivery, keeping all teams aligned on the calendar

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• Business degree with focus on Marketing & Communication
• Min. 2 to 3 years’ work experience in CRM/GRM, Loyalty and/or Marketing
• Strong project / workflow management (Asana or equivalent)
• Affinity with AI-powered tools for copywriting and translation
• Experience in Tourism or Hotel Industry (Operations) is an advantage
• Fluent in English
• Knowledge of common E-Mail Provider Tools (e.g. Salesforce, MoEngage)
• Being friendly with automations and workflows is a plus
• Analytical skills, knowledge of Google Analytics. Tableau
• Customer-oriented & target group-focused
• Strong communication & organizational skills

Société

Accor France

Lieu de travail

Issy les Moulineaux

Statut

Cadre

Type de contrat

CDI

Durée du travail

Contrat Forfait Jours

Date prévisionnelle d'embauche

Novembre 2026

Autres avantages

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