Business Intelligence Analyst

Position Summary

• Analyze external and internal business environment along with current business status to strategically identify critical issues and develop responsive strategies to set the course of action.
• Develop action plans to strengthen competitiveness based on assessment of internal competencies and processes.
• Communicate strategic vision globally and execute high priority tasks to support top management.

Role and Responsibilities

Sales & Market Intelligence

• Analyze channel performance (MM , retail, online, telco, dealer ) to identify growth opportunities and gaps.
• Conduct competitor benchmarking (price, promotion, market share, product positioning).
• Provide insights on consumer trends, market segmentation, and emerging demands in mobile device and consumer electronics categories.

Business Strategy Support

• Collaborate with Sales, Marketing, Product, and Finance teams to identify strategic levers and measure performance KPIs.
• Prepare dashboards and intelligence reports to track promotions, sell-in/sell-out trends, ROI on channel investments, and campaign effectiveness.

Forecasting & Modelling

• Support monthly and quarterly forecast processes with data modelling, sell-in/sell-out projections, and scenario analysis.
• Create predictive models to identify high-value segments, churn risk, and cross-sell/up-sell opportunities.

Reporting & Visualisation

• Develop automated reports and real-time dashboards using tools like Power BI, Tableau, or Looker.
• Present insights in a clear, concise, and compelling manner to senior stakeholders.

Competitive Intelligence & Field Analysis

• Monitor market activities and gather field intelligence through trade feedback, secondary data (e.g., GfK, Canalys), and digital trends.
• Generate monthly “Competitive Playbooks” to help the salesforce stay ahead.

Skills and Qualifications

• Has a wide range of experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways.
• Works on complex issues where analyzing situations or data requires an in-depth evaluation of variables. Exercises judgement in selecting methods, techniques and evaluation criteria to obtain results.
• Determines methods and procedures on new assignments and coordinates other's tasks.
• May manage a group such as coordinating activities regarding costs, methods and staffing.
• Typically requires at least 8 years of related experience and a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years.
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