Senior Associate, Data Scientist Campaign Management

Position Summary

Data Scientist - Campaign Management

Responsible for leveraging data, analytics, and predictive modeling to improve Campaign effectiveness, Customer engagement, and Business Outcomes. The role supports campaign strategy development by Identifying Target customers, Generating Actionable Insights, and Optimizing Marketing Performance.

Key Responsibilities

Customer Analytics & Segmentation

• Develop customer segmentation frameworks based on behavior, demographics, transaction patterns, and product holdings.
• Identify optimal Campaign channels to maximize revenue and Customer Engagement
• Analyze customer journeys and identify opportunities for Acquisition, Cross-Sell, Up-sell, Retention, and Reactivation Campaigns.
• Generate actionable insights to support business and marketing strategies.

Campaign Planning & Execution

• Manage end-to-end campaign execution across multiple products, channels, and customer segments.
• Translate business requirements into campaign logic, target criteria, and execution plans.
• Prepare campaign schedules and coordinate campaign deployment timelines.
• Ensure campaign activities are executed accurately and within agreed SLAs.

Predictive Modeling

Build and maintain predictive models such as

Propensity-to-Buy

Propensity-to-Churn

Next Best Offer (NBO)

Customer Lifetime Value (CLV)

Response/Uplift Models

• Continuously monitor model performance and recommend enhancements.

Education Preference

Bachelor Degrees in

Mathematics, Statistics, Data Science

Programming

Python

SQL

Analytics & Machine Learning

Predictive modeling

Customer segmentation

Classification and regression models

Forecasting models

Recommendation engines

Model performance evaluation

Visualization Tools

Power BI

Tableau

Soft Skills

• Good communication and stakeholder management skills.
• Ability to manage multiple projects and deadlines.

Location

Capital Place Branch

Job

Analytics

Schedule

Regular

Employee Status

Full time