Product Owner Digital Data Tagging

Role

Product Owner Digital Data Tagging Duration

6 Month Contract (potential for extension or conversion)

Location

Remote

Details

Product Owner, Data / Digital Data Tagging

Vendor Sourcing Priorities

Please prioritize candidates with previous Charles Schwab experience first , particularly candidates who have worked within Schwab's Digital, Product, Analytics, or Data organizations and have experience with digital measurement, tagging, or analytics.

Top 3 Priorities

• Digital Tagging & Adobe Analytics Experience

Candidates should have strong experience with digital tagging, Adobe Analytics, web/mobile analytics, event data, telemetry, and digital measurement . They should understand how client interactions are instrumented and how tagging ultimately feeds analytics and reporting.

• Strong Product Owner Skills & Requirements Translation

Candidates need meaningful Product Owner / Product Management experience and must be able to take analytics or measurement requirements and translate them into clear epics, user stories, acceptance criteria, and implementation guidance for development teams.

• Cross-Team Leadership & Technical/Data Fluency

This person will work across multiple Product Owners, Scrum teams, Analytics, Engineering, and QA teams rather than owning one dedicated Scrum team. Look for candidates who can understand data structures, tagging dependencies, event data, and data-quality issues while influencing priorities and driving work through completion.

Important

This should not be treated as a traditional Data Engineer or highly technical development position. The ideal candidate is a Product Owner with strong digital analytics/tagging knowledge who can bridge Product, Analytics, and Technology.

Position Overview

Charles Schwab is seeking a Product Owner, Data / Digital Data Tagging to support the Digital Retail organization and help build a stronger foundation for digital measurement, client journey analytics, and data tagging across web and mobile experiences.

This Product Owner will work closely with experience Product Owners, Analytics, Engineering, QA, and other technical teams to determine where client journeys need to be instrumented and ensure the appropriate data is captured.

The role will have a strong focus on Adobe Analytics, digital tagging, journey instrumentation, data quality, and measurement requirements .

Unlike a traditional Product Owner assigned to a single Scrum team, this individual will work horizontally across multiple Product Owners and delivery teams. Success will depend heavily on the ability to influence teams, establish clear requirements, manage dependencies, and drive tagging and measurement work through completion. Key Responsibilities

• Partner with experience Product Owners, Analytics, Engineering, QA, and technical teams to define digital measurement requirements for web and mobile experiences.
• Help define and implement digital tagging and journey instrumentation across Digital Retail.
• Understand client journeys and identify where interactions need to be appropriately tagged and measured.
• Translate measurement and tagging requirements into implementation-ready epics, user stories, acceptance criteria, and supporting documentation .
• Establish consistent tagging guidance and help teams understand technical requirements, dependencies, and data-quality expectations.
• Coordinate tagging requirements across multiple Product Owners and Scrum teams.
• Identify gaps, dependencies, conflicting approaches, and risks that could impact digital measurement.
• Influence backlog prioritization by clearly communicating the business and client value of measurement requirements.
• Maintain cross-team visibility into story ownership, backlog timing, implementation status, risks, defects, and unresolved decisions.
• Partner with Analytics subject matter experts and experience teams to validate that completed tagging sends the expected information into Adobe Analytics .
• Investigate missing, incorrect, or inconsistent data and coordinate with appropriate teams to drive issues through resolution.
• Confirm remediation and validate that the intended measurement outcome has been achieved before considering work complete.
• Create reusable tagging and measurement standards/guidance supporting consistency across web and mobile experiences.
• Support the broader evolution of Schwab's tagging ecosystem, including opportunities for increased automation.
• Clearly communicate progress, risks, dependencies, decisions, and trade-offs to stakeholders and leadership.

Required Qualifications

• Demonstrated Product Owner or Product Management experience working with software delivery teams.
• Experience translating business, analytics, or measurement needs into epics, user stories, acceptance criteria, and implementation guidance .
• Strong knowledge of Adobe Analytics and digital tagging .
• Understanding of the data generated by web and mobile digital experiences .
• Ability to interpret event data, telemetry, and data structures to identify implementation or data-quality gaps.
• Experience with digital journey instrumentation and measurement .
• Experience partnering across Product, Analytics, Engineering, and Quality Assurance teams.
• Ability to coordinate work, dependencies, risks, and delivery status across multiple teams without directly owning each team's backlog.
• Strong ability to identify and communicate data-quality issues and drive those issues toward resolution.
• Excellent communication and stakeholder-management skills.
• Ability to synthesize complicated information, explain trade-offs, and influence prioritization.
• Comfortable operating in an ambiguous or loosely structured environment .
• Strong attention to detail and ability to follow work through until the intended measurement outcome has been validated.

Preferred Qualifications

• Previous Charles Schwab experience
• Experience implementing or validating digital tagging across both web and mobile
• Strong experience with Adobe Analytics
• Experience with tag management / TLM
• Experience working with Tableau or related data visualization/reporting
• Experience developing reusable tagging standards, measurement guidance, or data-quality practices
• Familiarity with digital journey measurement, cross-channel analytics, or journey intelligence
• Experience within a large, complex enterprise environment
• Experience working across multiple Agile/Scrum teams simultaneously
• Exposure to tagging or measurement automation initiatives

Ideal Candidate

The ideal candidate is a strong Digital Product Owner who sits comfortably between Product, Analytics, and Technology .

They should understand Adobe Analytics, digital tagging, digital measurement, client journey instrumentation, event data, and data quality , while still bringing the core Product Owner skills needed to turn those needs into actionable work for delivery teams.

This person does not need to be a Data Engineer or developer. However, they should be technically curious and comfortable digging into data and tagging issues, determining what's happening, asking the right questions, and working with Engineering or Analytics to get issues resolved.

The strongest candidate will be a hands-on doer who is comfortable moving between detailed requirements work and higher-level coordination. Because they will not have one dedicated Scrum team, they need to be especially effective at influencing without direct ownership , navigating dependencies, and keeping work moving across multiple teams.

Previous Charles Schwab experience should be prioritized , particularly when combined with hands-on exposure to Adobe Analytics, digital tagging, and Product Ownership . How Success Will Be Measured

• Tagging requirements are clear, actionable, and accepted by implementing teams.
• Ownership, dependencies, delivery status, and unresolved risks remain visible across participating teams.
• Completed tagging is validated against the intended measurement requirements .
• Data-quality defects are identified and driven through resolution or documented disposition.
• Tagging and measurement guidance can be reused across multiple web and mobile experiences .
• Product, Analytics, and Technology teams have greater consistency around digital measurement requirements.

What We Are NOT Looking For

Please do not over-index on candidates who are primarily:

• Data Engineers
• Software Developers
• BI / Tableau Developers
• Data Analysts without Product Owner experience
• Traditional Product Owners with no digital analytics or tagging exposure

This role requires more than general Agile/Product Owner experience. The candidate needs to understand the digital measurement and tagging ecosystem well enough to work effectively with Analytics and Technology teams.

At the same time, they do not need to be the person actually writing production code or building data pipelines. The sweet spot is someone who combines Product Ownership + Adobe Analytics + Digital Tagging + Cross-Team Influence .

Titles to Target

• Digital Product Owner
• Technical Product Owner
• Data Product Owner
• Analytics Product Owner
• Digital Analytics Product Owner
• Product Owner, Digital Analytics
• Product Owner, Digital Measurement
• Product Owner, Web Analytics
• Product Manager, Digital Analytics
• Product Manager, Digital Measurement