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Product Design Team Lead

Helfy · Herzliya, Tel Aviv District, Israel · Onsite

100100

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Product Design Team Lead at Helfy. We’ll keep it in your applied jobs, so you can see it later and be warned before applying to the same employer twice.

Description

We're looking for a talented and experienced

Product Design Team Lead

to join our growing team and lead the design experience of DoktorABC, one of our consumer-facing digital health products.

You'll lead a team of three Product Designers while personally owning the end-to-end product design of one of our squads, from concept to execution. You'll work closely with Product Managers, Developers, and cross-functional teams to create intuitive, engaging, and conversion-driven digital experiences.

This isn't a purely managerial position.

We're looking for a design leader who loves being in the details, enjoys solving complex design challenges, and can balance hands-on execution with team leadership in a fast-paced, data-driven environment.

Responsibilities

  • Lead & Develop the Team: Manage, mentor, and inspire a team of three Product Designers, providing professional guidance, feedback, and clear prioritization across multiple squads.
  • Stay Hands-On: Take full ownership of product design within one of our squads, from initial concepts and user flows to high-fidelity designs and final implementation.
  • Own the User Experience: Drive a seamless and consistent experience across DoktorABC's website, mobile applications, pharmacy portal, and back-office systems.
  • Build & Scale Design Systems: Develop, maintain, and evolve a unified Design System across web and mobile platforms.
  • Design with Data: Leverage user research, product analytics, and A/B testing to continuously optimize user journeys, conversion funnels, and overall product experience.
  • Collaborate Cross-Functionally: Partner closely with Product Managers, Developers, and business stakeholders to translate product goals into outstanding user experiences.
  • Drive Design Excellence: Establish effective design processes, improve collaboration between Product, Design, and Development, and maintain high design standards across teams.

Requirements

  • 6+ years of experience in Product Design, including at least 1–2 years of experience leading or managing designers.
  • Proven experience designing consumer-facing B2C products at scale, preferably in E-commerce, Fintech, Healthtech, or Marketplace environments.
  • Strong hands-on experience designing for both web and mobile applications (iOS & Android).
  • Experience designing and optimizing conversion funnels, checkout flows, and payment experiences.
  • Strong understanding of UX/UI principles, user-centered design, and end-to-end product design processes.
  • Experience working with product analytics, user research, and A/B testing to drive design decisions.
  • Ability to manage multiple priorities, support several squads simultaneously, and deliver high-quality work in a fast-paced environment.
  • Excellent collaboration and communication skills, with experience working closely with Product and Engineering teams.
  • Fluent English, both written and spoken, with the ability to collaborate effectively with international teams.
  • A strong portfolio showcasing complex B2C products, design thinking, and measurable impact.

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