Sr Analyst, Analytics & Insights (CPG)

This position is #Hybrid, in the office, 3 days a week in our Lewisvile, TX office.

You will combine CPG analytics, business intelligence, and strategic insights to drive smarter category, customer, and business decisions. Approximately 50% of the role supports a major global CPG client, with the remaining focus across additional clients, new business, and broader Business Intelligence initiatives.

Major CPG Client Support – Approximately 50%

• Manage recurring data processes and reporting, ensuring accurate, timely, and reliable deliverables.
• Develop monthly performance insights highlighting key trends, risks, opportunities, and recommended actions.
• Preparequarterly business reviews and commission reporting using distributor, wholesaler, customer, and internal data.
• Partner with client and CROSSMARK stakeholders to align on reporting requirements, priorities, product/category definitions, and deadlines.
• Maintain standardized processes and documentation to support consistent client delivery.

Shared CSC Business Intelligence Support – Approximately 50%

• Manage analytics requests, clarify business needs, and determine appropriate data, analysis, and deliverables.
• Develop category and line reviews, new-item sell-in stories, assortment and distribution recommendations, performance analyses, and customer-ready presentations.
• Leverage syndicated, customer, distributor, and internal data to assess category and brand performance, item contribution, distribution, velocity, pricing, promotion, and competitive trends.
• Translate complex data into clear business insights, compelling stories, and actionable recommendations for clients, sales teams, and leadership.
• Support cross-functional initiatives, customer education, new-business opportunities, and BI capability development.
• Manage multiple priorities while maintaining strong data quality, accuracy, and on-time delivery.

Education

• Bachelor’s degree in Business, Analytics, Marketing, Economics, Statistics, Data Science, or a related field, or equivalent relevant experience.

Work Experience

• Experience in business insights, category management, sales analytics, customer analytics, or CPG/retail analytics.
• Hands-on experience with Circana, NIQ, customer loyalty data, household panel data, or similar syndicated and shopper data.
• Practice developing category reviews, assortment and distribution recommendations, performance analyses, scorecards, and customer-facing insights.
• Advanced Microsoft Excel and PowerPoint skills, including data analysis, validation, visualization, and insight-driven storytelling.
• Strong understanding of CPG performance metrics, including category, brand, item, distribution, velocity, pricing, promotion, and competitive performance.
• Translate complex data into clear, actionable business recommendations for technical and non-technical audiences.
• Strong analytical, communication, organizational, and problem-solving skills with the ability to independently manage multiple priorities and deadlines.

Preferred Qualifications

• Experience within the Convenience channel, including retailer, wholesaler, or distributor data.
• Experience supporting snacks, confectionery, beverages, food, or other CPG categories.
• Experience with Power BI, Tableau, SQL, Alteryx, or similar analytics and visualization tools.
• Familiarity with customer/product hierarchies, multi-source reporting, data uploads, or commission reporting.

Physical Requirements

• Sit for extended periods (typically 6+ hours per day).
• Use a computer, including keyboard and mouse, for prolonged periods.
• Lift and carry light items (e.g., files, office supplies, laptops, typically 20+ pounds).
• Reach, bend, or stoop occasionally to access files or office materials.
• Maintain focus and attention for long periods of desk-based work.
• Follow clear directions.
• Perform repetitive motions (e.g., typing, clicking) consistently throughout the day.

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