UI Designer - Customer Strategy Department, Platform Strategy Supervisory Department (PFSD)

Job Description

Business Overview

Rakuten Group is headquartered in Japan and serves approximately 100 million domestic customers and 2 billion customers across 30 countries worldwide. We provide more than 70 services across various fields including e-commerce, payment services, financial services, telecommunications, media, and sports.

Department Overview

Rakuten has expanded its business scale with the shopping mall business “Rakuten Ichiba” and the credit card business “Rakuten Card” as core pillars, achieving consolidated revenue of 2.2 trillion yen and domestic gross transaction value of 6.0 trillion yen.

Looking ahead, Rakuten aims to establish a stronger “Rakuten Ecosystem,” including offline daily-life settings, by fully utilizing assets cultivated primarily online, such as Rakuten Members, Rakuten Points, brand strength, and member data.

This position is within the Platform Strategy Supervisory Department, a corporate organization directly under the COO and Vice President. The division does not operate individual services; instead, it drives cross-Group marketing and ecosystem growth strategies.

As the only division at Rakuten Group responsible for company-wide, cross-functional initiatives based on overall corporate strategy, it offers opportunities to develop a broad strategic perspective while engaging in high-level planning and execution.

Why We Hire

We are seeking a UI Designer to create engaging and emotionally resonant experiences across Rakuten services and products.

UI Designers at Rakuten are responsible not only for visual refinement but also for translating product goals and strategies into clear visual expressions.

The Experience Section is also exploring creative production enhanced by generative AI, promoting faster and higher-quality design output.

Position Details

• Create UI designs for products and services within the Rakuten Ecosystem
• Propose and implement UI improvements based on hypotheses addressing customer and business issues
• Create visual design, tone, and stylistic direction for each service
• Produce concept art, key visuals, and various creative assets
• Design and specify motion design and micro-animations
• Build prototypes to support team discussions and validation
• Create illustrations, pictograms, and graphics for web and app screens
• Produce creatives for marketing and promotional initiatives
• Promote design expression and process innovation using technologies such as generative AI

Work Environment

Expected Assignment

Platform Strategy Supervisory Department → Customer Strategy Department → Experience Section

• The Platform Strategy Supervisory Department has approximately 60 members, balanced gender ratio, average age in the mid-30s
• Many members joined mid-career, and the division welcomes diverse backgrounds such as consulting, IT, platform companies, venture companies, telecommunications, and content operations
• The Experience Section consists of approximately 15 members (Web Directors, UX Designers, UI Designers, Front-end Engineers), with similar demographics

Mandatory Qualifications

Desired Traits

• Takes responsibility for output and achieves high-quality results
• Possesses design analysis and research skills and can explain decisions logically
• Demonstrates strong communication, coordination, and collaboration
• Able to manage multiple tasks and projects concurrently
• Values teamwork and collaborates across functions
• Shows interest in business, marketing, and data analysis
• Motivated to explore new tools, methods, and design trends
• Adapts flexibly to change

Required Skills and Experience

• 3+ years of UI design experience for web, mobile, or app environments
• Ability to propose and execute design solutions for problem-solving
• Proficiency with UI design and prototyping tools (Figma, Adobe XD, etc.)
• Experience in motion design or micro-interactions
• Business-level Japanese
• Japanese resume

Desired Qualifications

• Knowledge of persona development or customer journey analysis
• Familiarity with Material Design, HIG, or similar guidelines
• Knowledge or experience in motion graphics or animation
• Basic understanding or practical experience with HTML, CSS, JavaScript
• Knowledge or experience in DTP or print design
• Experience producing creatives for marketing or branding purposes
• Motivation to expand design expression with new tools and technologies

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