UX Researcher with AI - Brand & UX Management Department, Marketing Division

Job Description

Business Overview

The Marketing Division leads branding, brand asset creation, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.

Department Overview

The mission of the Brand & UX Management Department is under a company-wide governance framework, we enhance Rakuten Group's brand value and deliver a consistent, high-quality user experience, contributing to the growth of the Rakuten Ecosystem.

The design scope covers over 70 Rakuten Group services, the Rakuten ecosystem, and various other areas.

This position provides involvement in a variety of areas and services, and allows for significant impact on the Rakuten Group's user experience.

Position

Why We Hire

We are seeking talent who can manage user experience across Rakuten's diverse service portfolio and leverage AI to create superior experiences.

Rakuten Group has established quality assurance mechanisms that conduct usability testing before product launches and major redesigns to ensure exceptional user experience.

We are looking for individuals who can enhance and optimize these existing processes through AI integration.

We also welcome candidates who can develop and implement innovative new approaches to elevate user experience beyond our current framework.

Position Details

• To understand each assigned project in depth and plan an effective and valid usability test.
• Design and create a web survey to recruit the right users for each project.
• Consider scenarios that test the natural experience of the product to be released.
• Conduct tests with as little bias as possible.
• Identify usability issues based on user behavior and comments during testing.
• Create reports that make it easy for the service members to understand the issues and to find ways to improve them.
• Present a final report to the service members and guide them in making improvements.
• Leverage AI to drive operational efficiency and sophistication.
• Conduct in-depth interviews, questionnaires, field surveys, etc., depending on the research goal.
• Create a culture of UX research within Rakuten, and create a framework for efficient operations (ResearchOps).

Work Environment

Usability testing is conducted primarily with Rakuten employees, often during regular weekday hours.

AI-related tools available include Rakuten AI, ChatGPT, Copilot、Azure, Adobe Firefly, Cursor, Claude, Dify, and others. New tools can be used after passing security checks.

We provide flexible hours and the ability to work from home one day per week.

When you come to the office, you will work either at the Futako-Tamagawa Rise office and the UX Research Room.

Futako Tamagawa Rise Office

https://corp.rakuten.co.jp/about/map/crimsonhouse/

UX Research Room

https://corp.rakuten.co.jp/careers/topics/creative3/

Mandatory Qualifications

• Minimum of 3 years of experience with UX research (especially usability testing)
• Ability to plan and promote effective and valid usability testing methodologies
• Business level Japanese skills (reading, writing and speaking)
• Experience in AI-driven UX research and UX design.
• Be able to identify with the culture of the Rakuten Group

https://corp.rakuten.co.jp/careers/culture/

Desired Qualifications

• Degree in Human-Computer Interaction, Ergonomics, Psychology, Cultural anthropology, or a related field
• Ability to conduct AI-driven participant screening and interview transcript analysis, etc.
• Ability to work with designers, engineers, and other members of other departments in various positions to promote projects smoothly
• Ability to thrive in stressful environment and remain steady while achieving your assigned objectives
• Ability to learn about different services in various areas and to empathize with users
• Displays flexibility in both methodologies applied and thinking, without being bound by past experiences or established methodologies
• Experience in organizational management and human resource development
• Business level English skills (reading, writing and speaking)

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#creative #UX #marketingdiv

Languages

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)