Senior Vice President, Director of Performance Measurement & Infrastructure

Agency

Omnicom Public Relations

Job Function

Consulting

Job Subfunction

Business and Change Consulting

Job Description

Position Overview

Methods+Mastery is seeking a visionary, growth-minded Senior Vice President, Director of Performance Measurement & Infrastructure to join our leadership team. Reporting to Agency Executive Leadership, you will set the multi-year vision, go-to-market strategy, and overall roadmap for our agency's data, infrastructure, and AI capability suites. That vision includes hiring, developing, and mentoring a high-performing analytics team, fostering a culture of continuous learning, rigorous quality control, and intellectual curiosity.

In this role, you will lead the strategic expansion of our intelligence offerings, establish practice-wide data governance, and cultivate high-level relationships across Fortune 50 client stakeholders. You will lead, coach, and collaborate with a team of senior analysts and directors to architect solutions for agency-wide innovation across data engineering, modern machine learning models, autonomous agents, and enterprise measurement analytics.

Methods+Mastery is actively committed to increasing our team’s diversity, aggressively eliminating systemic barriers to equity, and fostering a culture where different backgrounds and perspectives are respected and celebrated. We strongly encourage applications from women, people of color, members of the LGBTQ+ community, veterans, individuals with disabilities, and neurodivergent people.

Key Responsibilities

1. Executive Client Leadership & Growth Strategy

Client Advisory & Growth

Serve as an executive sponsor and primary strategic advisor to Fortune 50 clients, guiding their long-term marketing technology, AI adoption, and data maturity strategies.

Business Strategy & Development

Drive practice growth by shaping new IP, packaging, and pricing intelligence products, and leading pitch strategies for major enterprise agency proposals.

Industry Thought Leadership

Represent Methods+Mastery as an industry authority on modern data architecture, AI governance, and social/marketing/communications intelligence trends.

• Enterprise Architecture, Measurement & AI Innovation

Practice Vision & AI Strategy

Architect the overall vision for agency data capabilities, balancing traditional business intelligence workflows with next-generation machine learning and autonomous AI agents.

Scalable IP & Offerings

Guide the transformation of bespoke client solutions into proprietary, scalable, and automated agency products and offerings to meet our clients’ critical intelligence needs.

Measurement Deliverables and Consultation

Act as a client and project lead analyst to develop goals, KPIs, and measurement methodologies, and to deliver a variety of products, including performance reports, cultural/trend analyses, audience profiles, influencer assessments, and other intelligence to inform and drive business objectives and decision making.

Infrastructure Investment & Partnerships

Direct technical roadmap decisions, vendor alliances, cloud infrastructure investments, and data governance frameworks across the organization.

• Organizational Leadership & Organizational Growth

Department Management

Co-lead and scale the multi-disciplinary Insights & Analytics organization, establishing career pathways and directly managing team members, including VP and Director-level leaders.

Executive Alignment

Partner seamlessly across Planning, Strategy, Content, Communications, Operations, and Account Management to ensure data infrastructure powers all agency disciplines.

Culture & Inclusion

Drive an inclusive, high-performing culture that prioritizes psychological safety, continuous learning, and equitable talent development.

Qualifications

Must-Haves

Experience

14+ years of experience leading data infrastructure, marketing analytics, or data engineering practices, with significant time spent in senior executive agency or management consulting roles.

Practice Leadership

Proven track record of growing a multi-million-dollar analytics practice, managing department P&Ls, and scoping large-scale enterprise project-level and annual agreements.

Executive Presence

Master-level ability to synthesize and present complex technological capabilities (AI, infrastructure, pipelines) into strategic business imperatives for C-level executives.

Domain Mastery

Deep familiarity with social listening infrastructure, consumer intelligence engines (e.g., Brandwatch, Sprinklr, Talkwalker), custom database builds, and modern data stack ecosystems.

People Leadership

Demonstrated success managing, scaling, and developing multi-tiered analytics and engineering teams (VPs, Directors, Managers).

Nice-to-Haves

• Executive experience steering enterprise adoption of modern AI/ML frameworks (LangChain, LlamaIndex, MLOps, Algorithmic Governance/XAI).
• Expertise in enterprise cloud strategies (GCP, AWS, Azure) and Infrastructure as Code (IaC).
• Direct experience leading measurement and analytics technical evaluations, vendor partnerships, or co-development deals.

The anticipated salary range for this position is $160,000-215,000.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice

https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.