Product Manager-CW

Position

Product Manager – Customer Segmentation

Job Type

6+ Months Contract to hire

Location

100% remote

USC Only

Candidate must have to complete the Glider Assessment

Job Summary

The Product Manager, Customer Segmentation, will own and evolve an enterprise product that enables the organization to understand and act on meaningful customer segments. This role will translate business and customer needs into product strategy, roadmaps, requirements, and prioritized backlogs while partnering closely with business, data, analytics, technology, and governance teams.

Key Responsibilities

• Develop and own product vision and strategy aligned with enterprise priorities and business value.
• Lead product discovery and prioritize segmentation use cases based on value, feasibility, and reuse.
• Translate business problems into product requirements and MVP scope.
• Manage the product roadmap and backlog, continuously prioritizing work.
• Evaluate vendor solutions and contribute to build-versus-buy decisions.
• Partner with business, data, analytics, technology, architecture, and governance teams.
• Manage the segmentation product lifecycle, including validation, publication, versioning, refresh, change management, and retirement.
• Drive product adoption across analytics, customer insights, personalization, engagement, and measurement.
• Define and monitor product success metrics and use insights to guide improvements.
• Communicate product direction, priorities, tradeoffs, and progress to stakeholders and executive teams.

Required Qualifications

• Bachelor’s degree in Science, Technology, Mathematics, Business, or a related field, or equivalent relevant experience/education.
• 3+ years of Product Management or related product experience.
• 3+ years of experience working across the software, technology, or analytics product lifecycle.
• Experience partnering with cross-functional business, analytics, and technology teams.
• Experience translating ambiguous business problems and customer needs into product strategies, roadmaps, requirements, and prioritized backlogs.
• Experience across the full product lifecycle, from discovery and definition through delivery, adoption, measurement, and continuous improvement.
• Strong stakeholder management and prioritization skills, with the ability to communicate product direction and tradeoffs clearly.

Preferred Qualifications

• Experience with analytics products, customer intelligence, audience/segmentation solutions, or enterprise data capabilities.
• Experience driving product adoption across multiple business functions.
• Experience with customer data, behavioral data, analytics, personalization, or customer experience.
• Experience working in complex or highly regulated organizations.
• Experience evaluating vendor solutions and contributing to build-versus-buy decisions.