Product Manager - Digital Engagement

Responsibilities include but are not limited to

• Own product strategy and roadmap, aligning initiatives to business goals, customer needs, and performance insights.
• Manage end-to-end digital experiences, identifying and prioritizing improvements that enhance usability, conversion, engagement, and efficiency.
• Define and track key performance metrics (e.g., adoption, conversion, activation, engagement, satisfaction) and use data to inform decisions.
• Leverage data and AI-driven insights to identify opportunities for personalization, automation, and improved customer outcomes.
• Translate business needs into product requirements, including user stories, acceptance criteria, and backlog prioritization.
• Partner with technology and design teams to deliver high-quality, scalable solutions in an agile environment.
• Drive ongoing optimization, including experimentation (A/B testing), iterative improvements, and continuous learning.
• Collaborate across stakeholders to ensure alignment with business, regulatory, risk, and operational requirements.
• Act as the voice of the customer, ensuring solutions are intuitive, integrated, and aligned to customer expectations.
• Evaluate emerging technologies, including AI and automation capabilities, to enhance product functionality and operational efficiency.
• Monitor product performance post-launch, identifying issues, risks, and opportunities to improve outcomes.

Required Skills

• Ability to prioritize and manage workflow.
• Ability to work in a team environment.
• Ability to build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
• Be an expert with respect to the competition.
• Demonstrate the ability to interact and cooperate with all company employees.
• Excellent written and verbal communication skills.
• Expertise using Microsoft Office applications.

Required Experience

• High School or GED and a minimum of 5 years in product management, product development or product ownership.

Demonstrated experience managing end-to-end product lifecycle.

Preferred Experience

• Business degree in Business, Design, Technology, or related field.
• Background in service design, journey mapping, or design systems.
• Familiarity with AI-enabled products and responsible AI design principles.
• Experience working across digital and assisted channels.