Senior Salesforce Marketing Cloud Developer

Senior Salesforce Marketing Cloud Developer

Kitchener - Hybrid (2 days per week onsite)

Role Overview

We are seeking a highly experienced Sr. Salesforce Marketing Cloud Developer with deep expertise across the Salesforce Marketing Cloud ecosystem. The ideal candidate will possess strong technical, integration, and architecture experience and have a proven track record delivering enterprise marketing automation solutions in Agile environments.

Key Responsibilities

• Design, develop, and implement solutions across the Salesforce Marketing Cloud ecosystem.
• Serve as a subject matter expert on Salesforce Marketing Cloud products including SFMC, Datorama, Social Studio, Pardot, Interaction Studio, and Customer 360 Audiences.
• Develop and optimize customer journeys, email campaigns, audience segmentation, and marketing automation solutions.
• Design integrations between Salesforce Marketing Cloud and enterprise applications using web services and related technologies.
• Define systems strategy, gather requirements, create solution designs, develop prototypes, support testing, and assist with training efforts.
• Apply enterprise architecture, security, and integration design principles to scalable marketing solutions.
• Collaborate with Agile teams to deliver high-quality solutions and enhancements.

Required Skills & Qualifications

Expert knowledge of Salesforce Marketing Cloud products, including

• Journey Builder
• Email Studio
• Interaction Studio
• Audience Studio
• Salesforce Social Studio
• Advertising Studio
• Datorama
• Pardot
• Customer 360 Audiences

Advanced understanding of

• Marketing automation technologies
• SFMC ecosystem and data models
• Common integrations and third-party technology solutions

Experience with Salesforce platform technologies including

• Sales Cloud
• Service Cloud
• Force.com Platform
• Prior experience as a Salesforce Marketing Cloud Consultant and/or Developer.
• Strong understanding of integration and security design principles.
• Enterprise architecture experience.
• Experience working in Agile project environments.

Solid hands-on experience with

• HTML
• CSS
• JavaScript
• In-depth understanding of Salesforce Marketing Cloud capabilities and limitations.
• Experience using web services and enterprise data integration technologies.

Certifications

Salesforce Marketing Cloud certifications preferred, ideally including:

• Salesforce Marketing Cloud Developer
• Salesforce Marketing Cloud Consultant

Desired Skills

• HTML5 / CSS3
• DevOps
• Continuous Integration / Continuous Delivery (CI/CD)
• Salesforce Marketing Cloud