US_East | IT Consultant - Front End Manager_L2

Sr. Adobe Target Developer

Location

Malvern, PA (Hybrid)

Top 5 Required Skill Sets

• Strong hands-on experience with Adobe Target, including A/B testing, multivariate testing, personalization, audience configuration, and activity lifecycle management.
• Advanced front-end development skills using JavaScript, TypeScript, HTML, CSS, and responsive design.
• Experience implementing Adobe Target activities using custom code, reusable scripts, profile scripts, and analytics integrations.
• Strong troubleshooting and debugging skills, including browser developer tools, cross-browser testing, accessibility, and web performance.
• Experience with Git-based development, code reviews, QA processes, deployment workflows, and release readiness.

Job Summary

The Sr. Adobe Target Developer is a hands-on technical professional responsible for developing, testing, implementing, and supporting Adobe Target-driven experimentation and personalization experiences.

This role focuses on building front-end solutions for A/B testing, multivariate testing, experience targeting, and personalization initiatives. The developer will collaborate closely with product, design, analytics, MarTech, and business teams to deliver reliable, scalable, and measurable digital experiences.

The ideal candidate will have strong Adobe Target expertise, advanced front-end development skills, and experience implementing enterprise-level experimentation solutions while maintaining high standards for code quality, accessibility, performance, and release readiness.

Key Responsibilities

• Develop, implement, and support Adobe Target activities, including A/B testing, multivariate testing, experience targeting, personalization, and recommendations.
• Build and maintain front-end code using JavaScript, TypeScript, HTML, and CSS.
• Ensure responsive design, accessibility compliance, cross-browser compatibility, and web performance optimization.
• Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules, and delivery safeguards.
• Collaborate with product, design, analytics, MarTech, and business stakeholders to translate experimentation requirements into technical solutions.
• Troubleshoot Adobe Target activity delivery, audience qualification, front-end functionality, analytics integrations, and production defects.
• Support quality assurance, accessibility testing, performance testing, version control, and release readiness.
• Develop reusable scripts, utilities, and front-end components to improve experimentation efficiency and consistency.
• Maintain technical documentation, implementation guidelines, and development standards.
• Identify opportunities to improve the scalability, maintainability, and reliability of experimentation solutions.

Required Qualifications

• Bachelor's or master's degree in Computer Science, Information Technology, Digital Technology, Design, or equivalent professional experience.
• Strong hands-on experience with Adobe Target, including A/B testing, multivariate testing, experience targeting, personalization, and audience configuration.
• Expertise in Adobe Target profile scripts, parameters, activity setup, QA, debugging, and lifecycle management.
• Advanced front-end development experience with JavaScript, TypeScript, HTML, and CSS.
• Experience with responsive design, accessibility standards, cross-browser development, and web performance optimization.
• Experience implementing Adobe Target activities using custom code, reusable scripts, front-end components, and QA utilities.
• Knowledge of analytics integrations and measurement tools.
• Proficiency with Git-based development, branching, pull requests, code reviews, and deployment workflows.
• Strong technical troubleshooting and problem-solving abilities.
• Ability to develop scalable, maintainable, and efficient technical solutions.
• Excellent communication and collaboration skills with technical and nontechnical stakeholders.
• Experience creating technical documentation and maintaining experimentation implementation standards.

Preferred Qualifications

• Adobe Target Certified Professional, Adobe Target Business Practitioner, or equivalent Adobe Target certification.
• Familiarity with Adobe Experience Cloud and related MarTech platforms.
• Experience supporting enterprise digital marketing, financial services, or regulated environments.
• Experience working on large-scale experimentation and personalization programs.
• Familiarity with large language models (LLMs) for development assistance, troubleshooting,

“All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.”