PRODUCT SENIOR EXECUTIVE

Core

Functional

Business

Acumen (Level

Intermediate)

• Understand NFP business environment and objectives.
• Interpret and apply internal policies and procedures.

Communication (Level

Intermediate)

• Communicate and deliver information in a business context both verbally and in writing.
• Write in a clear, concise, and comprehensive manner.

Data

Analysis

&

Reporting (Level

Intermediate)

• Monitor, collect and interpret a range of raw data from various sources.
• Evaluate/analyze results and create reports to assist the decision-making process in various aspects of work at NAPCO.

Language (Level

Intermediate

)

• Knowledge of, and the ability to use National and Foreign languages, both spoken and written.
• Planning & Organizing (Level: Intermediate)
• Organize and plan work/project activities to efficiently accomplish tasks.
• Meet short- and long-term objectives.

Technological

Ability

• Understand and effectively use standard equipment.
• Use office automation systems and software. Level: Intermediate

Technical

Functional

Customer

and

Consumer

Behavior (Level

Intermediate)

• Analyze present and/or identify future NAPCO consumers, customers, and end-users.
• Analyze consumption and purchase behavior in both business-to-business (B2B) and/or business-to-consumer (B2C) contexts.
• Identify unmet consumer and customer needs that will contribute to the marketing strategy.

Manufacturing

Knowledge (Level

Intermediate)

• Knowledge of the use of NAPCO’s machines, tools, and labor to manufacture NAPCO’s products.
• Understand the general process of transforming raw materials into finished goods.

Market

Intelligence

and

Marketing

Environment (Level

Intermediate

)

• Research, analyze, and report industry development, current market dynamics, and competitor activities.
• Analyze macro-environmental and micro-environmental forces to identify trends and opportunities.
• Support the development of business and marketing strategies.
• Identify situations, strengths, weaknesses, opportunities, and threats (SWOT) that might influence company operations.

Market

Positioning

Analytical

Tools

and

Targeting (Level

Basic)

• Design and perform analytical analyses, including SWOT and GAP analysis.
• Define the market segments on which NAPCO companies should focus based on market size and growth trends.
• Define competitive advantages.
• Identify and use appropriate tools to achieve clear and effective positioning of a product and/or company in consumers’ and customers’ perceptions.
• Analyze product price and product quality/benefits to define product positioning within the brand architecture and across the product category.

Market

Research (Level

Basic)

• Conduct, manage, or commission relevant quantitative and qualitative research to support marketing plans.
• Assess and select reliable and valid external primary and secondary research methodologies and data sources.
• Provide management with accurate and up-to-date information and outcomes.

Market

Segmentation (Level

Basic)

• Divide and subdivide a large market into clearly identifiable customer and/or consumer segments with similar demand characteristics.
• Support the design of a marketing mix that matches the needs of targeted segments.

Marketing

and

Sales

Financial

Results (Level

Intermediate)

• Set, analyze, interpret, and revise product contribution margins.
• Analyze marketing budgets and sales parameters.

Marketing

Metrics

and

Technologies (Level

Intermediate)

• Develop, employ, and regularly monitor relevant metrics, such as brand equity measures, promotion ROI, total spending as a percentage of sales, advertising, ATL, BTL, consumer promotion spending as a percentage of sales, trade spending as a percentage of sales, leads, RFQs, sales, customer satisfaction, customer lifetime value, percentage of leads to prospects, and percentage of prospects to sales.
• Measure progress against objectives to ensure that marketing programs are executed cost-effectively and achieve NAPCO objectives.
• Develop, employ, and regularly monitor relevant metrics using associated CRM/ERP technologies to measure progress against objectives.

Pricing

Strategies

and

Policies

Methods,

Techniques

and

Decisions (Level

Intermediate)

• Set pricing strategies and policies that enable NAPCO companies to achieve business objectives.
• Support sales and market share growth.
• Maximize return on investment and targeted perceived brand value.

Product

Development (Level

Advanced)

• Understand product development methodology and the product life cycle.
• Conduct consumer research and prepare pro forma P&L and estimate EMV (Estimated Market Value).
• Perform competitive evaluations to define product positioning.
• Evaluate products at different development phases, from the basis for interest to the basis for commercialization.

Strategic

Marketing

Planning (Level

Intermediate)

• Prepare, develop, communicate, implement, and manage the Brand Development Plan or strategic marketing plan.
• Develop the product/brand portfolio based on NAPCO’s overall business strategy and contribute to its formulation.
• Maximize revenues and profits and secure a sustainable competitive advantage.

Sustainability (Level

Intermediate)

• Knowledge of footprint and manufacturing impact on the environment.
• Understanding of sustainable sourcing and renewable resources.
• Understanding global regulations related to sustainability.
• Monitoring green initiatives of packaging manufacturers.
• Knowledge of global trends in the use or decline of specific packaging materials.
• Understanding customer sustainability initiatives that affect product offerings and competitiveness.
• Setting sustainability goals and metrics with BU management.
• Reporting sustainability performance.

Trade Finance (Level

Basic)

• Knowledge of customs duties and country regulations.
• Understanding INCOTERMS.
• Knowledge of payment modalities and guarantees.
• Understanding insurance requirements.
• Knowledge of international shipping and trade agreements relevant to Napco sales operations.