Digital Product Analyst

Digital Product Analyst (Customer Experience)

Overview

We are seeking a Lead Business Analyst to support high-priority digital initiatives focused on customer-facing experiences and product growth. This role will operate within a fast-paced, Agile environment and partner across Digital, Product, Technology, and Operations teams to drive new product launches and digital engagement.

This position requires a highly independent, self-driven individual who can navigate ambiguity, translate business needs into actionable user stories, and drive initiatives from concept to execution.

Key Responsibilities

• Translate stakeholder discussions and meeting notes into clear user stories, requirements, and acceptance criteria
• Manage and maintain JIRA backlogs and documentation within Confluence
• Support Agile ceremonies including PI planning, sprint planning, backlog grooming, and demos
• Analyze digital performance metrics and build dashboards (e.g., Tableau)
• Partner with stakeholders to drive alignment and execution of digital initiatives
• Support development of storytelling materials and presentations for leadership teams
• Independently drive workstreams from initial concept through delivery

Required Qualifications

• Strong experience supporting customer-facing digital products (e.g., mobile apps, digital storefronts, customer acquisition platforms)
• Hands-on experience with Agile methodologies and ceremonies
• Working knowledge of: JIRA, Confluence, Tableau
• Proven ability to translate ambiguous or high-level discussions into structured requirements and user stories
• Strong communication and stakeholder engagement skills

Preferred Qualifications

• Experience in banking, financial services, or other highly regulated environments
• Background supporting mobile-first or digital product initiatives
• Prior experience as a Product Owner or Agile Product Owner
• Experience supporting digital product launches or greenfield initiatives