Manager -CRM

Job Description

What You'll Do

• Design and implement omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile
• Develop personalized campaigns using Journey Builder, Automation Studio, Content Builder, and Contact Builder
• Build scalable marketing solutions using Marketing Cloud Next and AI-powered automation
• Configure Agentforce for Marketing to automate campaign execution and customer engagement
• Leverage Einstein AI for content generation, personalization, send-time optimization, and next-best-action recommendations
• Integrate Marketing Cloud with Salesforce CRM, Data Cloud, and third-party platforms using APIs
• Develop reusable components, dynamic content, and personalized communications
• Support real-time customer engagement using event-driven marketing and Data Cloud activation
• Collaborate with business, CRM, and analytics teams to deliver intelligent customer experiences

Skills We're Looking For

• Hands-on experience with Salesforce Marketing Cloud (Engagement)
• Strong knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder
• Experience with AMPscript, SQL, HTML, CSS, and SSJS
• Understanding of REST APIs and Salesforce CRM integration
• Familiarity with Data Cloud or Marketing Cloud Next is a plus
• Interest in AI-powered marketing, Agentforce, and intelligent customer journeys is highly desirable

Preferred Certifications

• Salesforce Marketing Cloud Developer
• Marketing Cloud Engagement Administrator
• Marketing Cloud Email Specialist

Must-Have Skills

Salesforce Marketing Cloud

• Marketing Cloud Engagement
• Journey Builder
• Automation Studio
• Contact Builder
• Content Builder
• Email Studio
• Mobile Studio
• Marketing Cloud APIs

Marketing Cloud Next & AI

• Understanding of Marketing Cloud Next
• Exposure to Agentforce or AI-powered marketing capabilities
• Knowledge of Einstein AI, Prompt Builder, or AI-assisted campaign creation
• Basic understanding of Data Cloud concepts and customer data activation

Technical Skills

• AMPscript
• SSJS (Server-Side JavaScript)
• SQL
• HTML
• CSS
• JavaScript
• REST APIs
• JSON
• OAuth

Integration

• Salesforce CRM integration
• API-based integrations
• Event-driven architecture
• Webhooks (preferred)

Location

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand

Merkle

Time Type

Full time

Contract Type

Permanent